A3chab Honey (Wild Herbs)

Description

A whole Moroccan meadow in one jar

A3chab (pronounced “a-shab”, from the Arabic word for herbs) is Morocco’s beloved wild-herb honey. Rather than coming from a single flower, it is gathered from the countless aromatic herbs and wildflowers that bloom together across Morocco’s unspoiled countryside — thyme, rosemary, lavender, wild mint and many more, depending on the season and the hillside. Every harvest is a snapshot of a living landscape.

The everyday honey of Moroccan homes

If Daghmouss is the connoisseur’s honey and Zaâtar the classic, A3chab is the family honey — the generous jar on the breakfast table. Its flavour is round and harmonious: warmly sweet, softly herbal, with no single note dominating. That balance makes it endlessly versatile and loved by every generation, and Moroccan tradition holds multi-flower honey in high regard as a wholesome staple of daily life.

Origin and terroir

Our A3chab honey comes from wild, uncultivated areas where beekeepers let the bees roam freely across natural herb meadows. Because the flora changes with the seasons, each batch has its own subtle personality — a slightly deeper amber here, a brighter herbal note there — while always keeping the signature roundness of a true Moroccan multi-floral honey. It is raw, cold-extracted and simply filtered.

How to enjoy it

• The all-rounder: bread, msemen, yogurt, tea, baking — it does everything well.
• A morning spoonful as part of a wholesome daily routine.
• Blended with butter or amlou for a classic Moroccan breakfast.

Natural crystallisation may occur over time and varies from batch to batch — it is a sign of a raw, untreated honey. Warm the jar gently in warm water to return it to liquid.